Ideally, local TV stations will be able to provide local enhancements to
national content. This will require new operating agreements and software
systems.
ATVEFTransport A - (Line 21Triggers, Internet access to enhancement
content.)
ATVEF content delivered via the Internet can be customized per locale upon
user request and cookie registration much as the national PBS.org site can be
customized to reflect any local station. Automatic methods that are transparent
to the user are being explored.
ATVEF Transport B - (Broadcast delivery of enhancement triggers and content.)
As was demonstrated by PBS, Triveni Digital and six individual stations in
April of 2001, it is possible to schedule a "window" in a nationally
enhanced program for insertion of a discrete local enhancement. Continuous
localization of national enhancements will require further development.
PC Synchronous enhancements are already customized based upon the time zone
of the viewer. They could be further customized per locale upon user request
and cookie registration.