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Video On Demand
Video on Demand (VOD) permits television viewers to choose, view and pause a program whenever they want. Quality VOD requires a substantial broadband connection (up to 5 Mbps) to every user. It also requires a server that can support a unicast delivery system with multiple viewers requesting the same program at different times.

While VOD has suffered many unsuccessful attempts, the dramatic drop in cost of hard drive and fiber-optic technology makes VOD financially viable today in various targeted applications - most notably in the hotel industry.

Click Image for More Examples
Three competing technologies offer some of the capabilities of VOD at a lower cost:
- Near Video On Demand (NVOD) repeats a small number of popular programs at frequent intervals for large groups of users, but has no ability to pause or rewind the program.
- Personal Video Recorders (PVR) such as TiVo pre-cache limited content on a hard drive in the viewer's set-top-box, offering full VOD functionality for favorite pre-selected programs.
- Internet streaming provides the choice and control of VOD, at a much lower quality because of the lower bandwidth. (See PC Dinners:Streaming)

SERVES
Subscribers to VOD Services.

INGREDIENTS
Broadband Delivery
- Local Area Network
- Wide Area Network
- Cable Modem
- DSL Modem
- Direct Broadcast Satellite (DBS)
- IP Over Satellite
- Wireless Broadband (Third generation wireless: 3G)
- ITFS (Instructional Television Fixed Services)

Return Path to Control Content and Provide Billing Data
- Cell phone
- Wired phone
- Internet
- Satellite uplink
- Wireless PDA or computer
- Local Area Network
- Wide Area Network

Content Provider Ingredients
- Analog or digital program acquisition, storage and playback system
- Broadband connection to customer premises
- Two way customer / vendor communications
- Edge servers to support multiple user controllable program streams
- Optional pay-per-view accounting system

INSTRUCTIONS
1 - Place content on appropriate server
2 - Provide viewer with links to requested media
3 - Activate viewer request line
4 - Monitor viewer requests and increase server capacity as needed

RESOURCES
  • HomeChoice - ADSL-based consumer VOD provider & ISP in the UK
  • Infovalue - Broadband VOD and streaming solutions for PCs
  • Kasenna - Original VOD server in the Time Warner Full Service Network trials in Orlando, FL in 1994
  • TiVo - Personal digital video recorders and content management services
Revised Monday, 10-Mar-2003 14:28:01 CST - g © 2000 - 2003 Local Enhancement Collaborative & CPB.